Writing a Case Study: Providing real Numbers

A case study is a very important piece of business writing. They include real life examples and show the customer how in a specific situation the business gave a valid solution. It is one of the top rated ways to promote a certain brand or product. Case studies are a great way of promotion and often businesses prefer them. They need to be written very professionally and should be honest.

Including real life examples

Real life examples will attract more customers and the sales of the business will most likely improve. Students should be very careful while writing a case study. They should try to keep it as real as possible and should include real life data in the case study.

Providing real numbers

Students should know that everyone likes to believe the facts. If you try to convince someone by stating assumed figures you may not succeed and the person will not believe you and will argue with you. They will not be sure of the results because the argument will be based on assumptions. An assumption may or may not prove to be true. However you can easily win over a person if you state the truth. If you want the customer to be moved by your argument and advertisement it is important that you stay honest with him. Being honest will always lead to getting loyal customers.

Don’t add misleading information

This is the reason it is important that you include real numbers in your case study. Do not provide misleading information and do not exaggerate the facts. For example if your product had a sale of 1002 items do not write that we sold 1000 to 2000 products. This may be true because 1002 lies between 1000 and 2000 but it is misleading information. You should rather write “around 1000” in such a case. Make sure you stay as honest with your customer as possible. Do not write figures and sentences that are vague and will increase confusion for the reader.

Avoid exaggeration

When you exaggerate the facts you are actually lying. If you state something in your products description on your website or on the printed material the customer will develop an expectation by reading it. The customer will then buy your product and if it fails to meet the expectations he has developed by reading the content your company’s image will be ruined.

 
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